A Success Factor In Email Marketing

Personalization As A Success Factor In Email Marketing

The personal, a receiver is addressed with a message, it is more important for him and the more effective is the marketing activity. But why is the personalization in email marketing so important? Using newsletters, many people can be achieved simultaneously with little effort and cost. For the recipient is but easy to see whether the news on him is aimed or whether an impersonal mass email reaches him. He then might make no personal relation to the message and the chance is big that he observed the email then no further.

How to bring the attention of the recipient?

The recipients of your E-Mails see the subject line first, which is why it makes sense to use the personalization in the subject line. Using variables, you can talk the receiver already at this point with
the name. However, this presupposes that you have used your recipient information have, for if/else conditions can not apply here. In rapid-mail, add the personal touch in the subject and Preheader easily selected via the button "Personalize" right next to the respective text field above the predetermined variables. The variables are filled in when shipping with the recipient data. From "{% FirstName}, we have new offers for you" is, for example "Anna, we have new offers for you".
What are the opportunities of rapidmail to the personalization of mailings?
In addition to the aforementioned personalization of subject and Preheader, also the name of the sender can be adjusted. For the recipient, there is quite difference whether the mailings are generally sent from the quot;support" or " Emilie from rapidmail support & quot;. A name helps to gain the trust of the beneficiary and to strengthen the bond with the company, rather than the sole use of the company or department name. Of course, the contents of the mailing can be personalized. It can in our Drag &Drop; Editor for all text elements, simply prefabricated code blocks using the buttons "Title" and "Customer data" are inserted. So, you can show suitable texts for different recipient properties in addition to the personalised salutation of the recipient's first and last name with a single mailing or hide. Another way to send personal E-Mails, offers rapid-mail over the automation. Here, you can create one-time or annual recurring mailings that are sent to a recipient-based date. Thus, automatically send congratulations on the birthday of your receiver or they recall that their personal voucher loses validity in a few days.

Test it yourself

Using our A/B testing, you can test whether mailings with personalized subject or contact the sender achieve greater effectiveness as newsletters that include no personal address. To create a new mailing as usual and ' A/B ' test in the first step right under options, select the check box". Now you have the opportunity to test a different name as the sender, as well as two different subjects on the "Add" button. After you have created your mailing then as usual in the editor, you can set how long the test phase should last, according to what criteria the winner mailing is selected (vents or clicks) and when the winner mailing sent to be the last step. Do you have questions about the personalization of your newsletter? Do not hesitate to contact our support team.

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